4 Reasons to Hire a Local Copywriter
Why is finding a local copywriter to grow your small business important?
You do all the things.
Much like the man in the children’s book “Caps for Sale,” you wear a lot of hats as a small business owner.
Because you own and operate a business, you’ve become a DIY master. You do all your own research, goal setting and every daily task imaginable (taking out the trash, accounting, copywriting and more).
Outsourcing a copywriter and content writer can save you significant time – not to mention the headaches of writer’s block and decision fatigue.
So, you’ve decided you want to hire a writer to help you with your small business marketing, but does that writer need to be local?
Sure, you could hire a copywriter that works across the country or world, but you’ll never get to meet them, and they’ll never get to visit your shop.
There are a few reasons why finding a local copywriter will serve you better than a ghostwriter at a national marketing agency.
Time
Wasting time is worse than wasting money as the owner of a small business. You can make more money, but you can’t get your time back.
Spend time on the things you’re passionate about and let me handle the words. Focus on the part of your business that only you can do.
Whether you’re looking for extra time to get more work done or a few extra hours to spend with your family, it’s worth it.
Time is your most valuable asset. Steward it well.
Perspective
The curse of knowledge can be a slippery slope toward a hazard you all too well – writer’s block.
It can keep you from communicating with your clients well and ultimately stunt your growth as a business.
Sometimes the key to jumpstarting your marketing strategy and refreshing your story is simply a different point of view.
Bring in a fresh pair of eyes and overhaul your copy to reach your target audience on social media, in email inboxes and on your website.
If you've ever had a friend or colleague introduce you to someone and they made you sound way cooler than you feel like you are even though everything they said was true, then you know what I'm talking about.
Plus, when your inspiration is running on empty, your brand voice starts to stutter no matter how much you want it to "sound like you."
Confidence
You’re a photographer, interior designer or bookseller at heart, but you’ve had to take on all the writing that your local business requires.
You’ve had to be the CEO and the copywriter (not to mention every other job title imaginable). Second-guessing your ideas, as frustrating as that is, has become your constant reality.
Working with a local copywriter allows you to collaborate with someone who loves to write and knows how to annihilate writer’s block.
Get your words from someone you’ve met and whose goal is to support your shop so that you can be confident they’re working with your best interest in mind.
Familiarity
Whether you realize it or not, you’re writing for a real-life audience.
As a small business owner, you know your target audience, but imparting this information to a copywriter who isn’t local can be difficult.
Finding a copywriter who has an experiential understanding of your region, state or town will help you communicate with your niche audience.
A local copywriter is going to know about the local events that are important to your community.
They’ll know about the sports team that your customers request on the television on Sunday afternoons.
They understand the local jargon and can write incorporate references that would only be understood locally – you know your town has a few of those inside jokes.
Let’s recap …
Working with a local copywriter gives you the time and proximity to clearly communicate your needs and the voice of your business. Instead of getting templated content from a larger-than-life corporation, you're getting customize copy and content from a neighbor.
Contact me, your biggest fan and Local Type Writer, to chat about your goals and next steps for your small business’ marketing strategy.
